Turn Newsletter Readers into Pipeline.mp4

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• Build a system where LinkedIn content drives newsletter signups, which become enriched contacts for personalized outreach
• Create an automated workflow that turns every new subscriber into a LinkedIn connection using AI-powered personalization
• Scale your newsletter audience by leveraging your growing LinkedIn network to amplify content reach </aside>

Step 1: Set up your dual newsletter platform strategy

Alex uses both Beehiiv and Substack to maximize subscriber capture and leverage each platform's strengths.

Beehiiv setup:

• Alex uses Beehiiv to host the newsletter because it has an API for automations

Substack backup system:

• Set up newsletter on Substack for additional signups
• Get email notification when someone signs up on Substack
• Send notification into Zapier, then Zapier sends subscriber into Clay
• Clay enriches that person and sends into Beehiiv platform

Why this matters: Alex discovered that people sign up on both platforms, and by syncing them, he captures maximum audience without losing potential subscribers to platform preferences.

Step 2: Create content that drives newsletter discovery