<aside> 👋 Hello and welcome!
You're here because you've already run one or more LinkedIn and/or Email campaigns, but you're struggling to analyse the results.
And yet analysis is clearly the key to being able to:
In this resource you will find:
KPIs to track and benchmark by use case:
🎯 Lead Gen
💼 Recruitment
And all our tips on how to improve the performance of your campaigns!
Ready? Set?
Let’s go 👇
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And voilà! These are the KPIs you need to track to measure your campaign's performance!
Beware of the "vanity metrics", the numbers that look sexy but are really useless, like the reply rate.
Tracking them is good, but it's misleading. If you want a high reply rate, try insulting people, you'll see, it works pretty well 🙃 Will you be able to do anything with it afterwards? Not so sure!
In the end, what's really important is:
📞 The number of calls you manage to book.
💰 The revenue you generate.
To track this, you need to connect your CRM.
At LGM, you can connect HubSpot and Pipedrive with our native integrations, and integrate any other CRM with Zapier! 😉
What are you waiting for to take the leap?
<aside> 🔥 Ready to launch your multichannel campaigns and analyze them with La Growth Machine? Activate your free 14-day trial now 🚀
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