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When it comes to maximizing your outreach success, knowing how to interpret and act on intent signals is what separates good salespeople from great ones. By mastering both explicit signals (direct interactions with your brand) and implicit signals (behavioral patterns across the web), you'll be equipped to engage prospects at exactly the right moment with exactly the right message.
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| Type of Signals | Description | Key Characteristics | Data Sources | Intent Examples |
|---|---|---|---|---|
| **Explicit signals | ||||
| (first party)** | First party intent refers to data collected directly from users who interact with your own website, app, or service. This data represents the explicit actions and behaviors of users on properties you own. | • Data collected directly from your own users | ||
| • Reflects user behavior on your own digital properties | ||||
| • You have direct control over collection methods | ||||
| • Typically higher quality and more relevant to your business | • Website analytics | |||
| • CRM systems | ||||
| • Marketing automation platforms | ||||
| • Mobile apps |
Customer service interactions: • Transaction systems • Subscription data • Surveys and feedback forms • Account logins • Social media channels | • Ask for a demo • Comments on your LinkedIn posts • Attends your events • Visit your profile or website and download your resources • Publish job offer in your sector | | Implicit signals (third party) | Third party intent refers to user behavior data collected by external providers across the wider web, indicating potential interest in products or solutions like yours, but not directly on your properties. | • Data collected from users across the broader internet • Gathered by third-party providers (not your own platforms) • Indicates potential interest in your category or solutions • Often used for prospecting and identifying new potential customers | • B2B intent data providers • Ad networks and DSPs • Data management platforms (DMPs) • Social media listening tools • Review sites • Industry publications and forums • IP address tracking services • Partner networks • Public datasets • Search engines • Technology tracking platforms • Event and webinar platforms • Data co-ops and marketplaces | • Follow your LinkedIn page without interacting • Visit repeatedly the same pages on your website • Recent fundraising • Attend webinar linked to your activity • Starts at a new company |
La Growth Machine (LGM) is a sales automation solution that helps its users to get answers from their prospects, thanks to precise targeting and a personalized approach on the relevant channels (LinkedIn, Emails, Calls, X...) to transform these discussions into business opportunities.
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