<aside> 👋 Hello and welcome!
If you've come here, it's because you're trying to establish a profile of your typical customers, also known as a Persona 👤
Defining your personae should be the very first step in your outreach strategy.
This process will enable you to find out what their motivations are and what challenges they face on a day-to-day basis. You'll know who you're addressing and how to do it.
<aside> 💡 In outreach, it is essential to define your personae because you will know how to:
Below, you'll find the template for the persona sheet used at LGM to conduct interviews and collect meticulous data.
Once you've conducted your interviews, all you have to do is create a template sheet for each persona, and you're done!
You're on! ✌️
</aside>
Age:
Gender:
Location:
Company Structure:
Hierarchical level:
Job title:
Sales automation level:
Verbatim that accurately represents your persona
This model will give you a solid persona sheet to use as a reference for the rest of the team.
But the work doesn't stop there, your persona sheet must live on! As your product evolves, so must your personae.
<aside> 💡 Update your sheet regularly and add:
This is the golden thread of your marketing strategy, so you can send the right messages to the right people at the right time!