https://app.lagrowthmachine.com/campaigns_shared/6798e855bdbb083081bc3943

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Find and segment high-converting B2B prospects using advanced filtering techniques
Build trust and recognition with Social Warming techniques before direct outreach to dramatically improve conversion rates
Learn how to write compelling messages that speak directly to your prospects’ core motivations, or just duplicate our copywriting and adapt it to your use case! </aside>

Step 1: Define your ideal customer profile and targeting strategy

B2B sales cycles involve multiple decision-makers and touchpoints. Generic mass prospecting alienates audiences, especially with limited addressable markets.

Your targeting essentials:

Identify prospects' primary motivations and pain points
Focus on the channels where they are most likely to be present
Ensure your solution addresses genuine challenges they face

Example: If targeting SaaS sales professionals, you'd find their pain points are managing multiple tools, time-consuming manual processes, and inefficient prospecting workflows. You would want to explain how your solution saves time and increases efficiency. They're primarily active on LinkedIn, so you'd prioritize LinkedIn for primary outreach over email first.

Step 2: Set up precise audience segmentation

Learn how to segment leads on La Growth Machine

Segmentation accounts for 80% of a campaign's success. The finer the segmentation, the easier it will be to craft your campaign messages.

You can use LGM Database and filter your prospects by:

Company size
Geographic area
Industry
Job title and variations

Example: For SaaS sales professionals: 10-50 employees, France, SaaS industry, Sales/Account Executive titles.