Tim Yakubson, Matteo Fois, Kevin Patrick

Introduction / Context

Most LinkedIn outbound campaigns start with static ICP lists.

But the highest-performing campaigns start with intent signals - people already showing interest through the content they engage with or the events they attend.

LGM allows you to capture people engaging with LinkedIn posts and LinkedIn events, then automatically match them against your ICP criteria, including:

• Job Title
• Industry
• Seniority
• Function
• Company Size
• Location

Another key advantage is that LGM continuously imports new engagers.

As new people engage with the post or event, they are automatically added to your audience and enter the campaign, allowing you to run always-on, intent-based outreach.

Here are 5 LinkedIn campaigns you should be running every quarter with LGM.

Playbook Steps

1. Pre-Conference Attendance Outreach

If someone engages with a LinkedIn event before a conference, they’re likely already interested in the topic.

How to run it

Step 1 - Identify the LinkedIn event related to the conference

Tool: LinkedIn