<aside> 👋 Hello and welcome!

If you're here, it's likely that you want to increase your closing rate through cold calling.

Because yes, cold calling is still a formidable approach :

👉 For its effectiveness:

  1. It remains the best acquisition channel because it's more human, inexpensive, and delivers fast results 💰
  2. It helps you get more precise feedback from your leads and adapt your message to convince them 😉

👉 For its implementation:

  1. Making calls is time-consuming. A top salesperson spending their week making calls (without prospecting) can handle about 20 per week.
  2. And it's scary, because there's always the fear of getting doors slammed in your face or running out of arguments to bounce back.

And that's exactly why we created this resource!

In this page, I take you through:

Ready?

Let's go 👇

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✨ Cold Calling Best Practices

📜 Scripts to Succeed in Your Cold Calls

With that, you have a good base to start cold calling, whatever your target and your relationship with the lead.

Keep in mind to give 100% for each call and to make a good impression, even if you don't convert to an appointment.

<aside> ⚠️ Let me remind you: a cold call is not designed to sell. It's a short exchange with the sole purpose of making them want to make an APPOINTMENT to talk further.

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My philosophy is that in cold calling, your script is not the bible. It's there only to free up bandwidth in your brain to bounce back on objections, take notes, etc.

All this work is really important and should not be neglected!

Moreover, if you don't know how to integrate this call phase into your workflow, we got you!

At LGM we just launched LGM calls! You can add calls (as manual tasks) directly into your multi-channel sequence. If you want, take a look 👇

Video-Tâches manuelles.mp4

<aside> 🔥 Ready to hyper-personalize your outreach by integrating your calls with La Growth Machine? Activate your 14-day free trial now 🚀

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MAIN VIDEO_LGM.mp4